Representation

It’s a popular mis-conception that all Germans, visiting one of the huge international trade fairs their country is rightly famous for, can communicate effortlessly in English. Or pick up your English-language brochure and can understand the technical jargon instantly.

Exhibiting your products at a stand with a German speaker present allows you to get all the right information across to visitors twice as quickly and probably twice as accurately. Quite apart from the psychological bonus of you sending out the clear message: “Wir sprechen Deutsch.”

Visiting a fair together with a German speaker enables you to gather vital information much more speedily and enter into conversations with Germans more confidently.