Rebranding In German

In adapting English language materials for helping to sell goods in Germany it is sometimes necessary to do more than just translate a word or a phrase or a sentence directly into German. Especially when a marketing technique has to be pithy and succinct it’s necessary to work creatively with the German language.

Eureko will

1. create idiomatic German promotional phrases and slogans
2. suggest the most effective ways of branding in German
3. work on possible new product names, if the client feels it better to disguise the English origin of the product for marketing purposes